Blog
We want your marketing and sales efforts to be meaningful and hugely successful (aka BIG ROI), so we like to share content and insights that have proven valuable to us as well as our clients for over 20 years.
5 Tips for Letting Psychology Propel Your Marketing
Today more than ever, effective marketing is based on psychology. Whether using direct mail, email, or mobile, these five trends have grown in importance over the past few years. Why do these trends continue to grow? Because they work. An effective emotional appeal to...
Want It to Be Personal? 10 Questions to Ask
According to the research firm McKinsey, 76% of consumers say that receiving personalized communications is a key factor in prompting their consideration of a brand. And 78% say that personalized content makes them more likely to purchase from the brand again. That’s...
Creating a Sustainable Package
Simply said, environmentally friendly packaging doesn't contribute to additional resource depletion and is good for the environment. For packaging to be deemed sustainable, the Sustainable Packaging Coalition offers the following 8 criteria: Is advantageous, secure,...
Get the Most Out of Personalized Print
So everyone knows that personalization makes things feel special. When you receive something in the mail, do you want it to be something generic and forgettable? Do you want it to be the same old boring, repetitive marketing that you see from any other company? Of...
Explore New Technologies and Save on Postage
Have you ever wanted to spice up your printed mail for your customers to keep them engaged and interested in your brand or product? Of course you have! Everyone wants to be interesting and engage their consumer base in new and fun ways. However, did you know that by...
Personalization Spells “Respect”
You come home from work and discover that you received a direct mail piece. Nice! We all love mail. But then you talk to your neighbor, and they got the same piece in their mailbox. Then you talk to another neighbor, and they got one, too. So did the neighbor across...
5 Ways to Maximize Your Print Investment
Have a limited print budget and want to make the most of it? Don’t fall into the trap of thinking your options are limited! Even if your dollars are minimal, your impact can be significant. Maximizing your investment does not require a large sum of money. In fact,...
Not All Targeted Marketing Looks the Same
Targeting is the foundation of any highly effective marketing campaign. You must be familiar with your customer base and be aware of which demographics are a fit for various marketing strategies. You may have previously thought that all targeted marketing was the same...
What Matters More Than Products, Services, and Price? Customer Experience!
When two companies offer similar products, what differentiates one from another? What sets one company apart from the other despite offering the same product? Do you need to have a superior product to keep customers returning again and again? Though the pricing may...
5 COVID-19 Consumer Trends Impacting Packaging…for Good
To say that the COVID-19 pandemic has impacted the way people live would be an understatement. In daily matters, from work to play, most Americans have dramatically restructured their lives around socially isolated life; what’s more, it looks like these changes are...
The Best Place to Get Data About Customers
If there’s one component to an effective marketing campaign you can’t afford to omit, it’s collecting data to direct your efforts. In the same way that cooking a memorable meal requires the freshest, most flavorful ingredients and spices, crafting an exceptional...
Effective Communication Breeds Customer Loyalty
Customers can be a fickle bunch, and keeping them returning to your brand for business is often counterintuitively difficult. According to one customer satisfaction survey covering ten major industries, seventy-two percent of customers responded that they were...
