RENEW FINANCIAL
Digital Marketing Collateral Storefront Streamlines Sales for Start-Up
Getting the word out about innovative financing solutions for clean energy and energy efficiency home improvements proved challenging for this start-up.
PMI stepped in with a custom online digital storefront – streamlining marketing and sales collateral inventory, management and fulfillment.
The
Challenge
Keeping 120+ employees and contractors up-to-date on the latest marketing materials and sales collateral was a challenge. Add in the difficult task of maintaining accurate inventory management and timely fulfillment, and it’s no wonder why this company was ready for a clean start for handling every aspect of their marketing collateral.
MARKETING & PRINTING SERVICES
PMI created a completely custom online digital marketing collateral storefront. Any employee or contractor can log into the single centralized system to order exactly the quantity and materials needed – including direct mail, data sheets, brochures, presentations, banners and posters. In addition to pre-printed static material, personalized materials can be ordered on-demand.
The digital online storefront provides accurate and real-time inventory counts. And as this start-up continues rapid growth, having a single portal and centralized fulfillment ensures each and every new piece stays on-brand.
PMI’s services included:
- Printing & variable data printing
- Bindery & finishing
- Fulfillment, warehousing & asset management
- Mailing services
- Promotional products fulfillment
*Some work depicted above in collaboration with strategic partners
Results
The central marketing collateral portal enabled the start-up to:
- Maintain brand consistency and high-quality across all marketing and sales materials
- Create a centralized location for collateral ordering and fulfillment
- Prepped all files for a smooth and fast production process
- Quickly deliver and personalize materials as needed
