HOW CAN YOUR DIRECT MAIL CAMPAIGNS PERFORM EVEN BETTER?
Use them as part of a complete direct response campaign that blends online and offline tactics. Ask us about our new HALO service, which can boost direct mail results by 23% to 46%.
HALO combines your direct mail campaign with seven digital technologies to increase your return on investment by reaching your target audience on multiple channels. Simply send in your direct mail piece as usual, and we’ll supercharge your campaign using these seven technologies.
See how you can have a 23% to 46% increase in the results of your next direct mail campaign.
MAIL TRACKING
Track and record when each mail piece is delivered. You’ll always know how many mail pieces have arrived and how many are left to be delivered, and you’ll be better prepared for new calls and online leads.
Want to supercharge
your next campaign?
INFORMED DELIVERY
This new service from the USPS® sends an email to mail recipients, showing them what to expect in their mailboxes. It also allows marketers to incorporate interactive elements in their campaigns, integrating digital with print.
CALL TRACKING
Know who calls from your direct marketing campaign and track data from each call.
SOCIALMATCH
Match 40% to 60% of your mailing list recipients with their associated Facebook and Instagram accounts, and serve ads to those recipients on their social feeds to reinforce your mail piece.
ONLINE FOLLOW UP
Target your prospects with a Google retargeting campaign! After a prospect leaves your website, retargeting ads will follow that prospect throughout the Google Network, directing them back to your website.
SOCIAL FOLLOW UP
Serve Facebook and Instagram ads to people who have previously interacted with you online, reminding them of your business.
LEADMATCH
Track who visited your website as a result of your mailing, and send mail pieces to website visitors who did not receive your mailing.
Personal Management Portal
Maintain control of your campaign with your personal management portal that allows you to access your direct mail results in real time. To get started, all you need is a business website or landing page. Simply log in to your dashboard and see exactly how your campaigns are performing.
