Blog

We want your marketing and sales efforts to be meaningful and hugely successful (aka BIG ROI), so we like to share content and insights that have proven valuable to us as well as our clients for over 20 years.

Saving Money on Print by Using Digital Storefronts

Saving Money on Print by Using Digital Storefronts

Are you still ordering print products by email or phone call? How many problems do you run into when it comes to incorrect logos being printed and projects taking forever to get done?  When it comes to ordering print products, did you know that you can save money by...

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Consumers Continue Their Love Affair With Print

Consumers Continue Their Love Affair With Print

Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail marketing to packaging to signage and in-store displays, print continues to be critical to marketers’ success.  According to a recent study by Smithers Pira...

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Five Tips for Maximizing Trade Show Marketing

Five Tips for Maximizing Trade Show Marketing

Did you know that 76 percent of B2B marketers consider event marketing to be their most successful top-of-funnel marketing tactic? If you are one of them, this number doesn’t surprise you because you know how effective trade shows can be.  But not every company that...

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Make It Personal: It’s Not Optional Anymore

Make It Personal: It’s Not Optional Anymore

It used to be that personalizing your promotional products and direct mail marketing was something that made you stand out. You told personal stories, posed in professional headshots and made yourself seem as human as possible.  It was something your competitors...

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Cover Your Bases: Designing for Everyone’s Eyes

Cover Your Bases: Designing for Everyone’s Eyes

Designing promotional products for your business is important. Endless hours go into creating them, thinking about the target audience and the factors that determine what they like, such as income, education and occupation.  But what about your audience’s ability to...

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Three Multichannel Marketing Stats to Inspire You

Three Multichannel Marketing Stats to Inspire You

The creation and full utilization of the internet by the general public opened a door for retail stores everywhere: online marketing and sales. In today’s world, so many years later, there’s a multitude of platforms to sell your products and gain new customers every...

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Don’t Miss Your Chance: Maximizing Your Trade Show Success

Don’t Miss Your Chance: Maximizing Your Trade Show Success

Participating in trade shows gives a business a leg up in whatever area they are in. It allows people to become more aware of your brand, see what kind of services you offer and hopefully come back for more.  When you are displaying at a trade show, you’ve got...

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Get More from Your Print Budget with Retargeting

Get More from Your Print Budget with Retargeting

You make a significant investment in your print marketing. You get new brochures, you design new posters and you create new and colorful business cards to represent your company and advertise why you’re the best in the business.  Once you invest in all of this,...

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Want to Sell More? Keep It Dripping!

Want to Sell More? Keep It Dripping!

If you keep hearing the term "drip marketing," there's a reason: It's a powerful lead-nurturing tool that works.  The marketer sends (drips) regular marketing communications, often through multiple channels, with strategic precision designed to move a prospect...

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What to Expect with a Best-in-Class Direct Mail Provider

What to Expect with a Best-in-Class Direct Mail Provider

Do you already have a Bay Area direct mail provider? Have you been working with the same company for years and think, “Things are going just fine. Why make a change?”  If you are happy with your current provider, great! But it’s always worth asking the question, “What...

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