Blog
We want your marketing and sales efforts to be meaningful and hugely successful (aka BIG ROI), so we like to share content and insights that have proven valuable to us as well as our clients for over 20 years.
Why Informed Delivery Might Be Your New Multichannel Best Friend
Want to turn your traditional mailing into a multi-channel, multi-touch campaign at no extra cost? All you have to do is send it. That’s right. To create an effective multi-channel campaign, you don’t have to do anything extra beyond sending out your mail. The United...
QR Codes Connect Marketers and Buyers in Today’s World of Social Distancing
People have been stuck at home for the majority of their 2020 and businesses are just now opening up in many areas. Masks are required and social distancing is a must to keep employees and customers alike as safe as possible. So how does that change the relationship...
Three Ways Personalization Benefits Your Nonprofit Fundraising
Fundraising is the lifeblood of any nonprofit. If you want people to give to your mission, they need to know about your mission, care about that mission and understand the difference you make in the world. Personalizing your communications helps achieve these goals....
Why Lifetime Customer Value Matters (a Lot)
As a marketer, you invest a significant amount of time in your print and multichannel campaigns. It’s essential to understand what (and who) brings in the most revenue. With traditional models of evaluating success, the emphasis is placed on immediate results and...
Want to Sell More? Get Customers to Care About Your Mail
Your customer communications, whether print, email or mobile, are the face of your business. They’re what allow your customers to build a connection with you over time and choose to work with your business time and time again. If your conversation isn’t meaningful,...
Five Tips for Marketing During COVID-19
The COVID-19 pandemic has created uncertainty for everyone, including buyers. But this doesn’t mean that people aren’t making purchases. It just means that people are making purchases differently than before. This means that your marketing should reflect higher...
Persistence Pays Off With 1,400% ROI
There are lots of reasons consumers hesitate on buying a product. It could be a question of money, whether they really need it or not, or if they will be fully satisfied with their purchase. Very often, buyers need more than one contact before they make a purchase....
Touch Your Customers With Surveys, and Watch Sales Grow
It’s a standard rule of thumb in marketing: It costs 10 times less to keep the customers you have than to generate new ones. This means one of the best uses of your marketing dollars is to maintain customer loyalty. You can do this in a variety of ways while making...
How to Stay in Touch Without Being Annoying
What makes for great direct mail marketing? The first thing to come to mind would be content. You don’t want to send your clients information about things they don’t care about. But what else is important when it comes to how you go about direct mail marketing?...
When It Comes to Typography, Look Like a Pro
What distinguishes professional communications from amateur ones? Details! We’re not talking about just engaging content. We’re talking about the entire package deal, all the way down to the details of typography. Companies putting out professional direct mail, email...