The

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Draw on our experience and research to make sure your marketing is meaningful and successful. Let us share some of that knowledge here in the blog.

We Need to Talk About Your List Hygiene

Does your data stink? Are you sure? If you haven’t cleaned up your lists lately, they’re starting to reek of data gone bad. It’s a funny concept, but it’s really no joke. Poor list hygiene is a huge waste of time and money. Bad addresses, wrong names, bouncebacks, and...

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Direct mail campaigns that live beyond paper and print

Interactive experiences and customer connections are limitless when print and mobile technology are used together, which is why I am looking forward to Irresistible Mail - The Next Generation Campaign Awards to come out May 8.  Each year the USPS highlights and awards...

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5 Essential Components of an Effective Marketing Strategy

Any Marketing 101 class teaches the marketing mix of product, price, promotion, and place. This lets us know that marketing is a multifaceted concept. To market effectively, one must utilize all these facets to create a strategy that will reach everyone in the target...

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