Blog

We want your marketing and sales efforts to be meaningful and hugely successful (aka BIG ROI), so we like to share content and insights that have proven valuable to us as well as our clients for over 20 years.

Cover Your Bases: Designing for Everyone’s Eyes

Cover Your Bases: Designing for Everyone’s Eyes

Designing promotional products for your business is important. Endless hours go into creating them, thinking about the target audience and the factors that determine what they like, such as income, education and occupation.  But what about your audience’s ability to...

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Three Multichannel Marketing Stats to Inspire You

Three Multichannel Marketing Stats to Inspire You

The creation and full utilization of the internet by the general public opened a door for retail stores everywhere: online marketing and sales. In today’s world, so many years later, there’s a multitude of platforms to sell your products and gain new customers every...

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Don’t Miss Your Chance: Maximizing Your Trade Show Success

Don’t Miss Your Chance: Maximizing Your Trade Show Success

Participating in trade shows gives a business a leg up in whatever area they are in. It allows people to become more aware of your brand, see what kind of services you offer and hopefully come back for more.  When you are displaying at a trade show, you’ve got...

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Get More from Your Print Budget with Retargeting

Get More from Your Print Budget with Retargeting

You make a significant investment in your print marketing. You get new brochures, you design new posters and you create new and colorful business cards to represent your company and advertise why you’re the best in the business.  Once you invest in all of this,...

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Want to Sell More? Keep It Dripping!

Want to Sell More? Keep It Dripping!

If you keep hearing the term "drip marketing," there's a reason: It's a powerful lead-nurturing tool that works.  The marketer sends (drips) regular marketing communications, often through multiple channels, with strategic precision designed to move a prospect...

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What to Expect with a Best-in-Class Direct Mail Provider

What to Expect with a Best-in-Class Direct Mail Provider

Do you already have a Bay Area direct mail provider? Have you been working with the same company for years and think, “Things are going just fine. Why make a change?”  If you are happy with your current provider, great! But it’s always worth asking the question, “What...

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Why Your Text Should Have Color Too

Why Your Text Should Have Color Too

When it comes to images, we know that color pushes the needle and motivates Bay Area buyers to take action.  A picture of a juicy hamburger topped with bright green lettuce and ripe red tomato is far more compelling than the same image in black and white, after all. ...

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Three Ways to Sell More to Existing Customers

Three Ways to Sell More to Existing Customers

Think you have to go out and drum up new customers in order to increase your sales? Think again.  Prospecting is certainly an important tool for revenue generation, but there are ways to increase your sales from existing customers too. After all, they bought from you...

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Why Does Channel Selection Matter?

Why Does Channel Selection Matter?

When it comes to choosing marketing channels, marketers tend to make many assumptions: Millennials always want digital, the Silent Generation wants print. But the reality is often far different.  As Bay Area marketers, if we don’t pay attention to how consumers truly...

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Five Ways to Keep in Touch with Your Customers

Five Ways to Keep in Touch with Your Customers

When’s the last time you reached out to a customer and didn’t try to sell them something?  Can’t remember? That’s pretty normal when it comes to the day-in and day-out movement of owning a business.  Which is why it’s important not to lose track of its purpose: your...

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