Blog
We want your marketing and sales efforts to be meaningful and hugely successful (aka BIG ROI), so we like to share content and insights that have proven valuable to us as well as our clients for over 20 years.
Touch Your Customers With Surveys, and Watch Sales Grow
It’s a standard rule of thumb in marketing: It costs 10 times less to keep the customers you have than to generate new ones. This means one of the best uses of your marketing dollars is to maintain customer loyalty. You can do this in a variety of ways while making...
How to Stay in Touch Without Being Annoying
What makes for great direct mail marketing? The first thing to come to mind would be content. You don’t want to send your clients information about things they don’t care about. But what else is important when it comes to how you go about direct mail marketing?...
When It Comes to Typography, Look Like a Pro
What distinguishes professional communications from amateur ones? Details! We’re not talking about just engaging content. We’re talking about the entire package deal, all the way down to the details of typography. Companies putting out professional direct mail, email...
Personalization: It Doesn’t Have to Be Complicated
It’s no secret that consumers of today want to feel seen by companies. They want to feel like every social media post, every tweet, every email in a direct mail marketing strategy is personalized for them. When it comes to personalization in marketing, both digital...
Saving Money on Print by Using Digital Storefronts
Are you still ordering print products by email or phone call? How many problems do you run into when it comes to incorrect logos being printed and projects taking forever to get done? When it comes to ordering print products, did you know that you can save money by...
Consumers Continue Their Love Affair With Print
Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail marketing to packaging to signage and in-store displays, print continues to be critical to marketers’ success. According to a recent study by Smithers Pira...
Five Tips for Maximizing Trade Show Marketing
Did you know that 76 percent of B2B marketers consider event marketing to be their most successful top-of-funnel marketing tactic? If you are one of them, this number doesn’t surprise you because you know how effective trade shows can be. But not every company that...
Make It Personal: It’s Not Optional Anymore
It used to be that personalizing your promotional products and direct mail marketing was something that made you stand out. You told personal stories, posed in professional headshots and made yourself seem as human as possible. It was something your competitors...
Cover Your Bases: Designing for Everyone’s Eyes
Designing promotional products for your business is important. Endless hours go into creating them, thinking about the target audience and the factors that determine what they like, such as income, education and occupation. But what about your audience’s ability to...
Three Multichannel Marketing Stats to Inspire You
The creation and full utilization of the internet by the general public opened a door for retail stores everywhere: online marketing and sales. In today’s world, so many years later, there’s a multitude of platforms to sell your products and gain new customers every...