Blog
We want your marketing and sales efforts to be meaningful and hugely successful (aka BIG ROI), so we like to share content and insights that have proven valuable to us as well as our clients for over 20 years.
Marketers Identify Their #1 Priority in the Next Five Years
If you had to name the top priority for marketers today, what would it be? Some might say creating engaging content or making social media. Surprisingly though, that wouldn’t be the right answer. If you said creating a positive Customer Experience (CX), that would be...
11 Eye-Popping Stats on Direct Mail
We all know what ROI is. It’s how much return you get from the investment you make. And this investment doesn't have to be money; it can be time and resources as well. Now, think about how much you invest in marketing and community engagement. This might be posters,...
Top 5 Content Marketing Best Practices
You’ve heard people talk about the value of content marketing. It’s one of the most important ways that people find you. If you are delivering content via digital channels, prospects can immediately click through to learn more. If your content is being provided in...
QR Codes in a Pandemic World: What They Can Do for You
In today’s world, where social distancing and extra health precautions have become part of everyday life, consumers are embracing touchless options for interacting with their favorite brands. It’s no surprise, then, that QR Codes are on the rise. QR Codes are those...
5 Steps to Foolproof Direct Mail
Figuring out the most successful route for your business’ direct mail marketing strategy can be hard. Not only when it comes to designing things, but just the general logistics of sending the items and making sure they get where they’re supposed to go. When you want...
Five “Best in Class” Marketing Elements
Want to be the best? Compete with the best. That’s a powerful motto, in sports and in business. Basically, it means that in order to be the best, you need to do what the best are doing. There’s a reason they're successful; if you want to get on their level and be...
The Power of Marketing Local
One of the most powerful consumer trends of 2020 has been the move to the suburbs. Yes, the ‘burbs. The suburbanization of America is changing the way we live, work, and play. This trend was in place before the COVID-19 pandemic began, but the nationwide health...
Should You Be Personalizing? The Data Tells the Tale
Any successful marketer knows you can lose a customer in the blink of an eye. It only takes one word, one phrase or even one picture and the customer is no longer interested in your product or service. Recently, McKinsey, a respected business research firm, had this...
Four Key Pregame Steps to Effective Targeting
It can easily be assumed the best marketing comes from campaigns and in-the-moment actions, such as social media shares. However, what makes those efforts so successful is the planning that goes into them before they are even seen by possible customers. It’s called...
Why Informed Delivery Might Be Your New Multichannel Best Friend
Want to turn your traditional mailing into a multi-channel, multi-touch campaign at no extra cost? All you have to do is send it. That’s right. To create an effective multi-channel campaign, you don’t have to do anything extra beyond sending out your mail. The United...