Blog
We want your marketing and sales efforts to be meaningful and hugely successful (aka BIG ROI), so we like to share content and insights that have proven valuable to us as well as our clients for over 20 years.
Digital Takes Your Printing Green!
These days, "going green" is everyone's top priority. Did you know that going digital and one-to-one with printing is a simple solution? Print marketing can be done more sustainably when digital presses are used to create papers that are both specific and customizable...
Four Data “Buckets” and How They Can Benefit Your Messaging
The modern shopper has come to anticipate highly-personalized marketing communications that speak directly to their interests. The good news is that targeted data is abundant, whether compiled in-house or purchased from a reliable list firm. But how should we put that...
Want Better Profits? Open an Online Storefront
Let's face it: we're all in business to earn a profit. However, growing costs have made it more difficult for e-commerce business owners to increase profits while maintaining competitive rates. In this case, it is simple to focus on generating more income, but that is...
Are Reuse and Refill Packaging Options for You?
Sustainability is more important to customers than ever. That’s why we suggest taking steps such as securing recycled paper and paperboard, right-sizing packaging to eliminate unnecessary bulk, and switching to self-mailers to eliminate the outer envelope. Another way...
5 Tips for Better Multichannel Campaigns
With your customers being bombarded with so many different channels daily, how do you pick the right channel(s) to get your message across? In an ideal world, you'd use every channel your customers interact with. In the real world, however, very few companies can make...
5 Tips for Letting Psychology Propel Your Marketing
Today more than ever, effective marketing is based on psychology. Whether using direct mail, email, or mobile, these five trends have grown in importance over the past few years. Why do these trends continue to grow? Because they work. An effective emotional appeal to...
Want It to Be Personal? 10 Questions to Ask
According to the research firm McKinsey, 76% of consumers say that receiving personalized communications is a key factor in prompting their consideration of a brand. And 78% say that personalized content makes them more likely to purchase from the brand again. That’s...
Creating a Sustainable Package
Simply said, environmentally friendly packaging doesn't contribute to additional resource depletion and is good for the environment. For packaging to be deemed sustainable, the Sustainable Packaging Coalition offers the following 8 criteria: Is advantageous, secure,...
Get the Most Out of Personalized Print
So everyone knows that personalization makes things feel special. When you receive something in the mail, do you want it to be something generic and forgettable? Do you want it to be the same old boring, repetitive marketing that you see from any other company? Of...
Explore New Technologies and Save on Postage
Have you ever wanted to spice up your printed mail for your customers to keep them engaged and interested in your brand or product? Of course you have! Everyone wants to be interesting and engage their consumer base in new and fun ways. However, did you know that by...
