Blog
We want your marketing and sales efforts to be meaningful and hugely successful (aka BIG ROI), so we like to share content and insights that have proven valuable to us as well as our clients for over 20 years.
5 Tips for Breaking Through the Marketing Noise
5 Tips for Breaking Through the Marketing Noise We regularly hear the phrase, “Break through the marketing clutter.” What does that mean? It means that customers are bombarded with thousands of marketing messages every day. Amidst this cacophony, you must find a way...
What Is Drip Marketing? (And Why It Still Works Wonders)
Have you ever browsed a website and then soon afterward started seeing the brand’s name everywhere? A relevant ad pops up in your social media feed. A colorful postcard shows up in your mailbox. You begin receiving helpful product- or service-focused emails. If so,...
Embracing the Summer Advantage
Why Smart Marketers Stay Active While Others Slow Down Many businesses mistakenly think their marketing efforts should take a backseat as summer arrives. It's when people go on vacations, schools break for summer, and overall activity seems to slow down. Rather than...
Own The Story Customers Tell About You
You might think your marketing messages, products, and outstanding customer service define your brand. But the truth is, the perceptions of your customers define your brand. It’s what they believe about you, not just what you say about yourself. So, who’s shaping your...
Want Customers to Remember? Use Print!
If you want to understand the value of print versus digital in marketing, look at the world of education. Studies consistently find that while digital communications have great value in providing top-level information quickly when it comes to processing deeper...
Want Increased ROI? Try This!
Buyers have come to expect personalization in all of their marketing communications. They get personalized recommendations from their favorite online stores and are used to seeing their names in the subject lines of marketing emails. They have come to expect...
Use FOMO to Motivate Recipients to Action
Whether you are creating a direct mail piece, an email, or a social media post, FOMO, or "Fear of Missing Out," is a powerful tool. Harnessing FOMO can drive engagement and conversions by creating a sense of urgency and exclusivity, compelling customers to act quickly...
5 Tips for Designing Personalized Direct Mail
While we all know that personalizing your direct mail pieces can improve marketing results, the process can seem intimidating. What do you need to watch for? How can you make sure nothing goes wrong? Here are five tips for getting started on the right foot. Use the...
7 Ways “Working Backwards” Keeps You on Schedule
Whether you are sending direct mail only or integrating direct mail with other channels, marketing has many moving parts. The final “send” or “go live” is simply the last link in the chain. To ensure that the whole project stays on schedule, work backward to ensure...
Direct Mail for Short Attention Spans
Direct mail is changing. This channel remains highly effective, but most people don’t have the attention spans they used to. Mail that is fast and easy to scan is winning the day. According to Who’s Mailing What! (WMW!), a database of nearly 300,000 direct mail...
Got Value? Find It, Market It, Reap the Profits
A well-defined business value proposition is crucial for attracting and retaining customers. This proposition communicates a company's unique benefits and value, setting it apart from competitors. Here are some ordinary value propositions from famous brands: Apple:...
5 Tips for Boosting Your Donor Retention Rate
The average donor retention rate for nonprofits is between 40% and 45%. That means for every 100 donors you have, only 40-45 will donate the following year. But what if you could retain more of them? Imagine the impact on your mission! The key to retaining donors is...
