Does your data stink? Are you sure? If you haven’t cleaned up your lists lately, they’re starting to reek of data gone bad. It’s a funny concept, but it’s really no joke. Poor list hygiene is a huge waste of time and money. Bad addresses, wrong names, bouncebacks, and...

Interactive experiences and customer connections are limitless when print and mobile technology are used together, which is why I am looking forward to Irresistible Mail - The Next Generation Campaign Awards to come out May 8.  Each year the USPS highlights and awards...

Any Marketing 101 class teaches the marketing mix of product, price, promotion, and place. This lets us know that marketing is a multifaceted concept. To market effectively, one must utilize all these facets to create a strategy that will reach everyone in the target...

Donors are the most important thing to a nonprofit organization other than its mission. While they do keep enough funds to continue with daily activities, nonprofits donate every available penny to the cause they were created for. So how do you keep donations pouring...