Blog
We want your marketing and sales efforts to be meaningful and hugely successful (aka BIG ROI), so we like to share content and insights that have proven valuable to us as well as our clients for over 20 years.
Want to Sell More? Get Customers to Care About Your Mail
Your customer communications, whether print, email or mobile, are the face of your business. They’re what allow your customers to build a connection with you over time and choose to work with your business time and time again. If your conversation isn’t meaningful,...
Five Tips for Marketing During COVID-19
The COVID-19 pandemic has created uncertainty for everyone, including buyers. But this doesn’t mean that people aren’t making purchases. It just means that people are making purchases differently than before. This means that your marketing should reflect higher...
Persistence Pays Off With 1,400% ROI
There are lots of reasons consumers hesitate on buying a product. It could be a question of money, whether they really need it or not, or if they will be fully satisfied with their purchase. Very often, buyers need more than one contact before they make a purchase....
Touch Your Customers With Surveys, and Watch Sales Grow
It’s a standard rule of thumb in marketing: It costs 10 times less to keep the customers you have than to generate new ones. This means one of the best uses of your marketing dollars is to maintain customer loyalty. You can do this in a variety of ways while making...
How to Stay in Touch Without Being Annoying
What makes for great direct mail marketing? The first thing to come to mind would be content. You don’t want to send your clients information about things they don’t care about. But what else is important when it comes to how you go about direct mail marketing?...
When It Comes to Typography, Look Like a Pro
What distinguishes professional communications from amateur ones? Details! We’re not talking about just engaging content. We’re talking about the entire package deal, all the way down to the details of typography. Companies putting out professional direct mail, email...
Personalization: It Doesn’t Have to Be Complicated
It’s no secret that consumers of today want to feel seen by companies. They want to feel like every social media post, every tweet, every email in a direct mail marketing strategy is personalized for them. When it comes to personalization in marketing, both digital...
Saving Money on Print by Using Digital Storefronts
Are you still ordering print products by email or phone call? How many problems do you run into when it comes to incorrect logos being printed and projects taking forever to get done? When it comes to ordering print products, did you know that you can save money by...
Consumers Continue Their Love Affair With Print
Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail marketing to packaging to signage and in-store displays, print continues to be critical to marketers’ success. According to a recent study by Smithers Pira...
Five Tips for Maximizing Trade Show Marketing
Did you know that 76 percent of B2B marketers consider event marketing to be their most successful top-of-funnel marketing tactic? If you are one of them, this number doesn’t surprise you because you know how effective trade shows can be. But not every company that...