Blog
We want your marketing and sales efforts to be meaningful and hugely successful (aka BIG ROI), so we like to share content and insights that have proven valuable to us as well as our clients for over 20 years.
5 Ways to Maximize Your Print Investment
Have a limited print budget and want to make the most of it? Don’t fall into the trap of thinking your options are limited! Even if your dollars are minimal, your impact can be significant. Maximizing your investment does not require a large sum of money. In fact,...
Not All Targeted Marketing Looks the Same
Targeting is the foundation of any highly effective marketing campaign. You must be familiar with your customer base and be aware of which demographics are a fit for various marketing strategies. You may have previously thought that all targeted marketing was the same...
What Matters More Than Products, Services, and Price? Customer Experience!
When two companies offer similar products, what differentiates one from another? What sets one company apart from the other despite offering the same product? Do you need to have a superior product to keep customers returning again and again? Though the pricing may...
5 COVID-19 Consumer Trends Impacting Packaging…for Good
To say that the COVID-19 pandemic has impacted the way people live would be an understatement. In daily matters, from work to play, most Americans have dramatically restructured their lives around socially isolated life; what’s more, it looks like these changes are...
The Best Place to Get Data About Customers
If there’s one component to an effective marketing campaign you can’t afford to omit, it’s collecting data to direct your efforts. In the same way that cooking a memorable meal requires the freshest, most flavorful ingredients and spices, crafting an exceptional...
Effective Communication Breeds Customer Loyalty
Customers can be a fickle bunch, and keeping them returning to your brand for business is often counterintuitively difficult. According to one customer satisfaction survey covering ten major industries, seventy-two percent of customers responded that they were...
Keep Them Thinking About You
In marketing, top-of-mind awareness is the name of the game, and it should be your goal when you advertise your product or service. In advertising, top-of-mind awareness refers to being the first name that leaps to mind when a consumer thinks of a given industry or...
“Do You Really Know Me?” From: Your Customer
In the age of digital communication, you need to communicate with your customers in authentic ways, and to do that, you need to genuinely understand your customers. Beyond just their names and addresses, communicating personally means knowing who your clients are...
Silos Are for Farmers, Not Marketers
Do you think you have a silo marketing problem? The term "silo marketing" refers to disconnected or otherwise isolated systems in online marketing (imagine an isolated farm silo separated from the rest of the farm), where communication between two channels simply...
Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet!
For many businesses, direct mail letters are their “go-to.” Direct mail letters are letters personalized to each recipient with a letter inside telling them why they should use a product or service. Direct mail letters are inexpensive to produce, can include BREs and...
