Blog
We want your marketing and sales efforts to be meaningful and hugely successful (aka BIG ROI), so we like to share content and insights that have proven valuable to us as well as our clients for over 20 years.
Use FOMO to Motivate Recipients to Action
Whether you are creating a direct mail piece, an email, or a social media post, FOMO, or "Fear of Missing Out," is a powerful tool. Harnessing FOMO can drive engagement and conversions by creating a sense of urgency and exclusivity, compelling customers to act quickly...
5 Tips for Designing Personalized Direct Mail
While we all know that personalizing your direct mail pieces can improve marketing results, the process can seem intimidating. What do you need to watch for? How can you make sure nothing goes wrong? Here are five tips for getting started on the right foot. Use the...
7 Ways “Working Backwards” Keeps You on Schedule
Whether you are sending direct mail only or integrating direct mail with other channels, marketing has many moving parts. The final “send” or “go live” is simply the last link in the chain. To ensure that the whole project stays on schedule, work backward to ensure...
Direct Mail for Short Attention Spans
Direct mail is changing. This channel remains highly effective, but most people don’t have the attention spans they used to. Mail that is fast and easy to scan is winning the day. According to Who’s Mailing What! (WMW!), a database of nearly 300,000 direct mail...
Got Value? Find It, Market It, Reap the Profits
A well-defined business value proposition is crucial for attracting and retaining customers. This proposition communicates a company's unique benefits and value, setting it apart from competitors. Here are some ordinary value propositions from famous brands: Apple:...
5 Tips for Boosting Your Donor Retention Rate
The average donor retention rate for nonprofits is between 40% and 45%. That means for every 100 donors you have, only 40-45 will donate the following year. But what if you could retain more of them? Imagine the impact on your mission! The key to retaining donors is...
What’s Drip Marketing and Why Should You Care?
A strategy of regular, strategically timed communications can have a powerful influence on shopper behavior. That’s why drip marketing is so important. In a drip marketing campaign, the business sends (drips) regular marketing communications, typically through...
Email: The Perfect Direct Mail Add-On
Want to increase the effectiveness of your direct mail campaigns? Add a branded email with the same design components as the direct mail piece so that they are part of an integrated campaign. Adding branded email as a secondary touch doubles the customer. Let’s look...
Want More B2B Accounts? Try This!
Succeeding in Business-to-Business (B2B) sales requires a nuanced understanding of the complex decision-making processes within organizations. Unlike B2C transactions, B2B sales often involve multiple decision-makers with unique needs and priorities. Navigating this...
4 Reasons You Could be Losing Customers
As businesses, we thrive on the loyalty of our customers. They are not only more likely to purchase from us but also tend to spend more when they do. But it's easy to take their loyalty for granted, and before you know it, they might slip away. It's crucial to delve...
Three Lessons on Growth During Uncertain Times
In today’s uncertain economic landscape, there are many strategies you can employ to weather the challenges. You can rein in spending and wait for external factors to improve. Or you can benefit from a more open field. You might have more opportunities when other...
How to Create and Enhance Your Brand’s Identity
Most well-known brands have distinct identities. When you think of Nike, what comes to mind? It’s probably that iconic swoosh and the slogan “Just do it.” McDonald’s is another example. You know what to expect when you see the golden arches and red background. Brand...
