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We want your marketing and sales efforts to be meaningful and hugely successful (aka BIG ROI), so we like to share content and insights that have proven valuable to us as well as our clients for over 20 years.

QR Codes in a Pandemic World: What They Can Do for You

QR Codes in a Pandemic World: What They Can Do for You

In today’s world, where social distancing and extra health precautions have become part of everyday life, consumers are embracing touchless options for interacting with their favorite brands. It’s no surprise, then, that QR Codes are on the rise.  QR Codes are those...

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5 Steps to Foolproof Direct Mail

5 Steps to Foolproof Direct Mail

Figuring out the most successful route for your business’ direct mail marketing strategy can be hard. Not only when it comes to designing things, but just the general logistics of sending the items and making sure they get where they’re supposed to go.  When you want...

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Five “Best in Class” Marketing Elements

Five “Best in Class” Marketing Elements

Want to be the best? Compete with the best. That’s a powerful motto, in sports and in business. Basically, it means that in order to be the best, you need to do what the best are doing. There’s a reason they're successful; if you want to get on their level and be...

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The Power of Marketing Local

The Power of Marketing Local

One of the most powerful consumer trends of 2020 has been the move to the suburbs. Yes, the ‘burbs. The suburbanization of America is changing the way we live, work, and play.  This trend was in place before the COVID-19 pandemic began, but the nationwide health...

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Should You Be Personalizing? The Data Tells the Tale

Should You Be Personalizing? The Data Tells the Tale

Any successful marketer knows you can lose a customer in the blink of an eye. It only takes one word, one phrase or even one picture and the customer is no longer interested in your product or service.  Recently, McKinsey, a respected business research firm, had this...

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Four Key Pregame Steps to Effective Targeting

Four Key Pregame Steps to Effective Targeting

It can easily be assumed the best marketing comes from campaigns and in-the-moment actions, such as social media shares. However, what makes those efforts so successful is the planning that goes into them before they are even seen by possible customers. It’s called...

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Why Informed Delivery Might Be Your New Multichannel Best Friend

Why Informed Delivery Might Be Your New Multichannel Best Friend

Want to turn your traditional mailing into a multi-channel, multi-touch campaign at no extra cost? All you have to do is send it.  That’s right. To create an effective multi-channel campaign, you don’t have to do anything extra beyond sending out your mail. The United...

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Three Ways Personalization Benefits Your Nonprofit Fundraising

Three Ways Personalization Benefits Your Nonprofit Fundraising

Fundraising is the lifeblood of any nonprofit. If you want people to give to your mission, they need to know about your mission, care about that mission and understand the difference you make in the world.   Personalizing your communications helps achieve these goals....

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Why Lifetime Customer Value Matters (a Lot)

Why Lifetime Customer Value Matters (a Lot)

As a marketer, you invest a significant amount of time in your print and multichannel campaigns. It’s essential to understand what (and who) brings in the most revenue.  With traditional models of evaluating success, the emphasis is placed on immediate results and...

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