Variable Data Printing (VDP) is a revolutionary digital printing process that allows you to customize the content of your documents, making them more relevant to your audience Anyone who’s done a mail merge in Word is familiar with the basic concept of VDP—putting a different name on a letter or envelope. But since Variable Data Printing links a database with a message, it can get really exciting when you start changing messages, images, text and offers based on each individual recipient. When using Variable Data Printing as part of a multi-touch campaign, from direct mail to email to the web, the end customer sees a completely personalized and consistent experience – which can increase response rates and drive return on investment. These are just some of the ways companies are using VDP: • Testing designs and concepts • Targeting individuals and small groups • Tailoring offers • Creating foreign language versions • Varying content based on geographic regions or sales territories • Personalizing pieces for extra attention
Every Door Direct Mail® (EDDM) is a US Postal Service program that enables you to cost-effectively deliver mail pieces to a targeted audience or potential customers within a defined radius near your business. It’s specifically designed for small businesses and eliminates the need for a mailing list and permit. Plus, postage is significantly reduced – less than half the cost of a postage stamp! This savings can dramatically increase the ROI on your direct mail campaigns. Talk to PMI about using EDDM foryour next direct mail campaign.