Blog

We want your marketing and sales efforts to be meaningful and hugely successful (aka BIG ROI), so we like to share content and insights that have proven valuable to us as well as our clients for over 20 years.

More Better Results? Go Interactive!

If you want to sell a kid a toy, invite him to play with it in the toy store. Once the child pushes the buttons, pulls the levers, and engages the gadgets, your chances of making a sale go way up. The same concept applies in print. When people receive printed pieces...

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Closing the Customer Perception Gap

Ever wonder what your customers really think about you? Instead of guessing, it’s a good idea to ask. Customer surveys sent by direct mail, email, and online can give insights that make the difference between steering the company in the right direction and missing the...

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5 Steps to Customer Loyalty

What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors become more aggressive, and price competition intensifies? Here are some tips from the experts. 1. Profile your customers. Customer...

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What’s the Difference Between Omnichannel and Multichannel?

You may have heard a new term circulating around the marketingverse, “omnichannel,” and wondered how it differs from a more familiar term, “multichannel.” What is the difference between the two and why does it matter? Multichannel is just that — multiple channels used...

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Bring Out the Best in Your Channels

From a consumer perspective, there isn’t print marketing or digital marketing. It’s all just marketing. What consumers care about is the relevance of what you have to say. That’s why the most effective messaging starts with data. By gathering as much data about your...

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We Need to Talk About Your List Hygiene

Does your data stink? Are you sure? If you haven’t cleaned up your lists lately, they’re starting to reek of data gone bad. It’s a funny concept, but it’s really no joke. Poor list hygiene is a huge waste of time and money. Bad addresses, wrong names, bouncebacks, and...

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Direct mail campaigns that live beyond paper and print

Interactive experiences and customer connections are limitless when print and mobile technology are used together, which is why I am looking forward to Irresistible Mail - The Next Generation Campaign Awards to come out May 8.  Each year the USPS highlights and awards...

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5 Essential Components of an Effective Marketing Strategy

Any Marketing 101 class teaches the marketing mix of product, price, promotion, and place. This lets us know that marketing is a multifaceted concept. To market effectively, one must utilize all these facets to create a strategy that will reach everyone in the target...

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