Blog
We want your marketing and sales efforts to be meaningful and hugely successful (aka BIG ROI), so we like to share content and insights that have proven valuable to us as well as our clients for over 20 years.
Got Value? Find It, Market It, Reap the Profits
A well-defined business value proposition is crucial for attracting and retaining customers. This proposition communicates a company's unique benefits and value, setting it apart from competitors. Here are some ordinary value propositions from famous brands: Apple:...
5 Tips for Boosting Your Donor Retention Rate
The average donor retention rate for nonprofits is between 40% and 45%. That means for every 100 donors you have, only 40-45 will donate the following year. But what if you could retain more of them? Imagine the impact on your mission! The key to retaining donors is...
What’s Drip Marketing and Why Should You Care?
A strategy of regular, strategically timed communications can have a powerful influence on shopper behavior. That’s why drip marketing is so important. In a drip marketing campaign, the business sends (drips) regular marketing communications, typically through...
Email: The Perfect Direct Mail Add-On
Want to increase the effectiveness of your direct mail campaigns? Add a branded email with the same design components as the direct mail piece so that they are part of an integrated campaign. Adding branded email as a secondary touch doubles the customer. Let’s look...
Want More B2B Accounts? Try This!
Succeeding in Business-to-Business (B2B) sales requires a nuanced understanding of the complex decision-making processes within organizations. Unlike B2C transactions, B2B sales often involve multiple decision-makers with unique needs and priorities. Navigating this...
4 Reasons You Could be Losing Customers
As businesses, we thrive on the loyalty of our customers. They are not only more likely to purchase from us but also tend to spend more when they do. But it's easy to take their loyalty for granted, and before you know it, they might slip away. It's crucial to delve...
Three Lessons on Growth During Uncertain Times
In today’s uncertain economic landscape, there are many strategies you can employ to weather the challenges. You can rein in spending and wait for external factors to improve. Or you can benefit from a more open field. You might have more opportunities when other...
How to Create and Enhance Your Brand’s Identity
Most well-known brands have distinct identities. When you think of Nike, what comes to mind? It’s probably that iconic swoosh and the slogan “Just do it.” McDonald’s is another example. You know what to expect when you see the golden arches and red background. Brand...
Bridging the Digital Divide: Why You Need Print to Reach Everyone
We’re living in a digital era. New technology is reshaping society. Internet access seems ubiquitous. So, it might surprise you to know that 42 million Americans still don’t have high-speed Internet, which is download speeds of at least 25 Mbps and upload speeds of at...
Leveraging a Data-Driven Approach to Maximize the Impact of Your Marketing Campaigns
Are you familiar with this scenario? You grab the mail from your mailbox and quickly rifle through the papers. It’s immediately obvious what is “junk mail” that is irrelevant to you. You throw it into the trash without a second glance. Want to keep your brand’s print...
