Blog
We want your marketing and sales efforts to be meaningful and hugely successful (aka BIG ROI), so we like to share content and insights that have proven valuable to us as well as our clients for over 20 years.
Creating Customer Loyalty
It can be difficult to stay on top of your creative marketing services, especially when your company is growing. What does it take to create customer loyalty that keeps people coming back even when management changes, when products are discontinued, or when your...
6 Principles of Marketing Persuasion
Understanding buyer psychology is key to grabbing consumers’ attention and getting people to buy. The 6 Principles of Marketing Persuasion by Dr. Robert Cialdini is one of the most influential models in this approach. Cialdini’s six principles—scarcity, reciprocity,...
5 Tips for Data You Can Trust
The success of your marketing campaigns is closely tied to the quality of the data you use. Poor quality data can lead to ineffective strategies and wasted resources. To ensure that your data is reliable, you should focus on data accuracy and completeness. Here are...
During Times of Uncertainty, Market Like a Leader
In today’s times of uncertainty, striking the right tone in promotional marketing messages can be daunting. The economic landscape is constantly shifting, with some individuals and households experiencing financial stability while others still feel the effects of...
Designing an Effective Postcard
One of the best ways to use direct mail is to use postcards. Postcards are an inexpensive way to get your message in front of potential customers, and when done well, they can produce great results. How do you design a direct mail postcard that moves people to action?...
Turning a Bank from “Stodgy” to “Personal”
It may feel as though the digital marketing scene is taking over. However, direct mail marketing is still an effective, low-cost way to keep in touch with your customers. But as with any marketing effort, it requires a special touch to reach out to new customers...
Digital Takes Your Printing Green!
These days, "going green" is everyone's top priority. Did you know that going digital and one-to-one with printing is a simple solution? Print marketing can be done more sustainably when digital presses are used to create papers that are both specific and customizable...
Four Data “Buckets” and How They Can Benefit Your Messaging
The modern shopper has come to anticipate highly-personalized marketing communications that speak directly to their interests. The good news is that targeted data is abundant, whether compiled in-house or purchased from a reliable list firm. But how should we put that...
Want Better Profits? Open an Online Storefront
Let's face it: we're all in business to earn a profit. However, growing costs have made it more difficult for e-commerce business owners to increase profits while maintaining competitive rates. In this case, it is simple to focus on generating more income, but that is...
Are Reuse and Refill Packaging Options for You?
Sustainability is more important to customers than ever. That’s why we suggest taking steps such as securing recycled paper and paperboard, right-sizing packaging to eliminate unnecessary bulk, and switching to self-mailers to eliminate the outer envelope. Another way...
