Blog
We want your marketing and sales efforts to be meaningful and hugely successful (aka BIG ROI), so we like to share content and insights that have proven valuable to us as well as our clients for over 20 years.
Relevance: The Key to Success in Personalized Printing Campaigns
The ability to tailor your promotional material with precision holds immense potential in print and email marketing campaigns. But savvy marketers know that data points, by themselves, don't make communication effective. What Does Make Effective Communication?...
Marketing Lessons: Avoid These 5 Mistakes to Boost Your Strategy and Results
Savvy business owners learn from experience what works and what doesn't, but most are shocked by how expensive, frustrating, and time-consuming it is to figure out what marketing tactics bring in more business. But don't worry! We help Bay Area businesses like yours...
Case Study: The Power of a “Thank You” Note
Genuinely thanking customers for their purchases can be a great way to stand out from competitors. But there are right and wrong ways to do it. If you show that you’re grateful to customers for their business by hiring a printing service to make beautiful thank you...
Making Content Marketing Work for You
If you don’t know what content marketing is, you have come to the right place. The Content Marketing Institute defines content marketing as “focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined...
Studies Show Direct Mail Marketing Is Actually a Favorite of Gen Z
It’s an age-old question. Which marketing channels are shown to be the most effective, and how can they be used to an organization’s advantage, especially in a nonprofit setting where budgets are often tight? One might assume that direct mail marketing should go at...
Want to Convert High-End Buyers? Build Marketing Personas
Customer personas (also known as buyer personas or marketing personas) are fictional representations of your target customer. Marketers create them to help them better understand their target audience and create marketing campaigns that resonate with them. Customer...
Creating Customer Loyalty
It can be difficult to stay on top of your creative marketing services, especially when your company is growing. What does it take to create customer loyalty that keeps people coming back even when management changes, when products are discontinued, or when your...
6 Principles of Marketing Persuasion
Understanding buyer psychology is key to grabbing consumers’ attention and getting people to buy. The 6 Principles of Marketing Persuasion by Dr. Robert Cialdini is one of the most influential models in this approach. Cialdini’s six principles—scarcity, reciprocity,...
5 Tips for Data You Can Trust
The success of your marketing campaigns is closely tied to the quality of the data you use. Poor quality data can lead to ineffective strategies and wasted resources. To ensure that your data is reliable, you should focus on data accuracy and completeness. Here are...
During Times of Uncertainty, Market Like a Leader
In today’s times of uncertainty, striking the right tone in promotional marketing messages can be daunting. The economic landscape is constantly shifting, with some individuals and households experiencing financial stability while others still feel the effects of...
Designing an Effective Postcard
One of the best ways to use direct mail is to use postcards. Postcards are an inexpensive way to get your message in front of potential customers, and when done well, they can produce great results. How do you design a direct mail postcard that moves people to action?...
Turning a Bank from “Stodgy” to “Personal”
It may feel as though the digital marketing scene is taking over. However, direct mail marketing is still an effective, low-cost way to keep in touch with your customers. But as with any marketing effort, it requires a special touch to reach out to new customers...
