Blog
We want your marketing and sales efforts to be meaningful and hugely successful (aka BIG ROI), so we like to share content and insights that have proven valuable to us as well as our clients for over 20 years.
Direct mail campaigns that live beyond paper and print
Interactive experiences and customer connections are limitless when print and mobile technology are used together, which is why I am looking forward to Irresistible Mail - The Next Generation Campaign Awards to come out May 8. Each year the USPS highlights and awards...
5 Essential Components of an Effective Marketing Strategy
Any Marketing 101 class teaches the marketing mix of product, price, promotion, and place. This lets us know that marketing is a multifaceted concept. To market effectively, one must utilize all these facets to create a strategy that will reach everyone in the target...
5 Nonprofit Fundraising Methods: How to Boost Donor Acquisition
Donors are the most important thing to a nonprofit organization other than its mission. While they do keep enough funds to continue with daily activities, nonprofits donate every available penny to the cause they were created for. So how do you keep donations pouring...
