Blog
We want your marketing and sales efforts to be meaningful and hugely successful (aka BIG ROI), so we like to share content and insights that have proven valuable to us as well as our clients for over 20 years.
Do You Know These 9 Buyer Types?
As a business, do you know who your buyers are? Marketing strategist Gary Hennerberg says buyers fall into 9 categories.
Each of them is looking for something different from you. Learn the 9 types of buyers to determine how best to appeal to them with your marketing.
9 Components Every Marketing Campaign Must Have
Do you know what it takes to create an effective marketing campaign? Most marketers have a good grasp on a few marketing campaign components, but you might be missing some. Here are nine things every marketing campaign needs to be successful.
Top Reasons to Use More Visual Content
You’ve spent weeks developing the messaging for your Spring Fling mailer or your annual fundraising letter. You know your audience. Your message is on target. The call to action is compelling. You can’t wait to see what...
How Strong Is Your Direct Mail Foundation?
Designing a new direct mail campaign? Let the creativity flow! However, the basics still need to come first. Before setting your designer loose, take a step back and make sure you’ve covered the fundamentals. 1. Mailing list Is your mailing list current? Are you...
Keeping the Customer Experience Seamless
Customers want information when and where they need it. In today’s world, seamless and nearly instantaneous access to shopping methods, product reviews, or sneak peeks at new products and services is the expectation. Yet for many, the process is still...
Three Data Points That Pack a Punch
If you think you can’t take advantage of personalized print marketing because you only have a person’s name and address, take heart! There are three highly effective approaches to personalization that you can deploy with just two data points. Let’s take a look. 1....
More Better Results? Go Interactive!
If you want to sell a kid a toy, invite him to play with it in the toy store. Once the child pushes the buttons, pulls the levers, and engages the gadgets, your chances of making a sale go way up. The same concept applies in print. When people receive printed pieces...
Closing the Customer Perception Gap
Ever wonder what your customers really think about you? Instead of guessing, it’s a good idea to ask. Customer surveys sent by direct mail, email, and online can give insights that make the difference between steering the company in the right direction and missing the...
5 Steps to Customer Loyalty
What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors become more aggressive, and price competition intensifies? Here are some tips from the experts. 1. Profile your customers. Customer...
What’s the Difference Between Omnichannel and Multichannel?
You may have heard a new term circulating around the marketingverse, “omnichannel,” and wondered how it differs from a more familiar term, “multichannel.” What is the difference between the two and why does it matter? Multichannel is just that — multiple channels used...
Bring Out the Best in Your Channels
From a consumer perspective, there isn’t print marketing or digital marketing. It’s all just marketing. What consumers care about is the relevance of what you have to say. That’s why the most effective messaging starts with data. By gathering as much data about your...
We Need to Talk About Your List Hygiene
Does your data stink? Are you sure? If you haven’t cleaned up your lists lately, they’re starting to reek of data gone bad. It’s a funny concept, but it’s really no joke. Poor list hygiene is a huge waste of time and money. Bad addresses, wrong names, bouncebacks, and...
