Blog
We want your marketing and sales efforts to be meaningful and hugely successful (aka BIG ROI), so we like to share content and insights that have proven valuable to us as well as our clients for over 20 years.
The Overlooked Audience Driving Half of U.S. Spending
Imagine discovering a massive audience that drives more than half of the U.S. spending power yet is rarely seen represented in marketing campaigns. Sounds unbelievable, right? But it’s a real thing. Research from Alive Ventures (“Growing Older Better: Insights and...
5 Ways to Use Direct Mail to Keep Customers Coming Back
Sure, direct mail is a great way to attract new buyers, but it is also a proven way to keep existing customers satisfied. Done right, it reminds people why they love your brand and gives them reasons to stay engaged. Here are five ways to use direct mail to strengthen...
3 Ways AI Is Changing the Way You Market
Artificial intelligence (AI) is everywhere these days. It can suggest the best out-of-the-way vacation spots. It can write your work emails and help you visualize new paint colors for your kitchen. While these abilities often take center stage, AI also holds...
5 Tips for Breaking Through the Marketing Noise
5 Tips for Breaking Through the Marketing Noise We regularly hear the phrase, “Break through the marketing clutter.” What does that mean? It means that customers are bombarded with thousands of marketing messages every day. Amidst this cacophony, you must find a way...
What Is Drip Marketing? (And Why It Still Works Wonders)
Have you ever browsed a website and then soon afterward started seeing the brand’s name everywhere? A relevant ad pops up in your social media feed. A colorful postcard shows up in your mailbox. You begin receiving helpful product- or service-focused emails. If so,...
Embracing the Summer Advantage
Why Smart Marketers Stay Active While Others Slow Down Many businesses mistakenly think their marketing efforts should take a backseat as summer arrives. It's when people go on vacations, schools break for summer, and overall activity seems to slow down. Rather than...
Own The Story Customers Tell About You
You might think your marketing messages, products, and outstanding customer service define your brand. But the truth is, the perceptions of your customers define your brand. It’s what they believe about you, not just what you say about yourself. So, who’s shaping your...
Want Customers to Remember? Use Print!
If you want to understand the value of print versus digital in marketing, look at the world of education. Studies consistently find that while digital communications have great value in providing top-level information quickly when it comes to processing deeper...
Want Increased ROI? Try This!
Buyers have come to expect personalization in all of their marketing communications. They get personalized recommendations from their favorite online stores and are used to seeing their names in the subject lines of marketing emails. They have come to expect...
Use FOMO to Motivate Recipients to Action
Whether you are creating a direct mail piece, an email, or a social media post, FOMO, or "Fear of Missing Out," is a powerful tool. Harnessing FOMO can drive engagement and conversions by creating a sense of urgency and exclusivity, compelling customers to act quickly...
5 Tips for Designing Personalized Direct Mail
While we all know that personalizing your direct mail pieces can improve marketing results, the process can seem intimidating. What do you need to watch for? How can you make sure nothing goes wrong? Here are five tips for getting started on the right foot. Use the...
7 Ways “Working Backwards” Keeps You on Schedule
Whether you are sending direct mail only or integrating direct mail with other channels, marketing has many moving parts. The final “send” or “go live” is simply the last link in the chain. To ensure that the whole project stays on schedule, work backward to ensure...
