Blog
We want your marketing and sales efforts to be meaningful and hugely successful (aka BIG ROI), so we like to share content and insights that have proven valuable to us as well as our clients for over 20 years.
Bridging the Digital Divide: Why You Need Print to Reach Everyone
We’re living in a digital era. New technology is reshaping society. Internet access seems ubiquitous. So, it might surprise you to know that 42 million Americans still don’t have high-speed Internet, which is download speeds of at least 25 Mbps and upload speeds of at...
Leveraging a Data-Driven Approach to Maximize the Impact of Your Marketing Campaigns
Are you familiar with this scenario? You grab the mail from your mailbox and quickly rifle through the papers. It’s immediately obvious what is “junk mail” that is irrelevant to you. You throw it into the trash without a second glance. Want to keep your brand’s print...
Five Elements That Make Print Shine
In the ever-evolving marketing world, getting caught up in the digital buzz is easy. However, there's a timeless charm to a well-executed print campaign that captures attention and makes a lasting impression. Print has unique qualities that can elevate your direct...
Five Steps to Crafting Effective Marketing Copy
Marketing copy is the heart and soul of your advertising efforts. It connects your product or service with your audience, compelling them to take action. Let’s break down five essential steps to writing effective marketing copy. 1. Be Imaginative: The Power of...
Understanding the Nuances of Omni, Multi, Cross, and Integrated Channel Marketing
In today’s marketing landscape, where consumers are constantly bombarded with information from various angles, the path to successful creative marketing services necessitates a multifaceted approach. As you venture deeper into the intricate realm of marketing...
10 Items for Your Pre-Design Packaging Checklist
Designing packaging that captivates consumers and protects your promotional product is a multifaceted process. To ensure your packaging dazzles in both form and function, follow this comprehensive pre-design checklist, whether you're a seasoned pro or embarking on...
Relevance: The Key to Success in Personalized Printing Campaigns
The ability to tailor your promotional material with precision holds immense potential in print and email marketing campaigns. But savvy marketers know that data points, by themselves, don't make communication effective. What Does Make Effective Communication?...
Marketing Lessons: Avoid These 5 Mistakes to Boost Your Strategy and Results
Savvy business owners learn from experience what works and what doesn't, but most are shocked by how expensive, frustrating, and time-consuming it is to figure out what marketing tactics bring in more business. But don't worry! We help Bay Area businesses like yours...
Case Study: The Power of a “Thank You” Note
Genuinely thanking customers for their purchases can be a great way to stand out from competitors. But there are right and wrong ways to do it. If you show that you’re grateful to customers for their business by hiring a printing service to make beautiful thank you...
Making Content Marketing Work for You
If you don’t know what content marketing is, you have come to the right place. The Content Marketing Institute defines content marketing as “focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined...