QR Codes in a Pandemic World: What They Can Do for You | PMI

In today’s world, where social distancing and extra health precautions have become part of everyday life, consumers are embracing touchless options for interacting with their favorite brands. It’s no surprise, then, that QR Codes are on the rise. 

QR Codes are those checkerboard-looking boxes you see in places like direct mail, packaging, and posters that, when scanned using the camera on a mobile phone, take buyers directly to mobile-optimized content. 

According to a poll conducted by MobileIron, more than half of respondents (54%) have seen an increase in QR Code usage since the start of the COVID-19 pandemic, and more than two-thirds (67%) agree that QR Codes “make life easier in a touchless world.” 

While many marketers know that QR Codes can take buyers to an online video or mobile landing page, many do not realize that they can do much more. Here are nine things you might not know that a QR Code can do. 

  1. Add a contact listing.

Simply by scanning the QR Code, you can add someone’s full contact information directly into your phone. This is a great option for business cards as you can link the QR code directly to your website. 

  1. Make a phone call.

Surprise, QR codes can be used to make phone calls. Scan the code and the phone dials for you. It’s the perfect choice for direct mail, catalogs, and product literature. If the customer wants to talk to you about your product or service at that moment, they now can with one click. 

  1. Send a text.

QR Codes can make text-back marketing easy. Businesses can use this for nonprofit fundraising, sign-ups (“Text MORNINGS123 for today’s coffee specials”), and sweepstakes entries as a few examples. 

  1. Write an email.

Want people to email comments, suggestions, and questions? Use a QR Code to launch the email and pre-fill the address. You can try this on employee and customer feedback, especially for storefront businesses. A perfect place to put them would be on your exit door so they can have one last way to interact with you. 

  1. Make a payment.

Use secure QR Codes to allow customers to make contactless payments. Scan the code and the phone does the rest. This allows customers to see you take their health and time seriously. 

  1. Open a webpage.

Send people directly to webpages designed specifically for that campaign. You’ll be able to track your analytics better and see just how impactful your QR code was. 

  1. Create a calendar event.

It’s no secret customers love having it as easy as possible. Add your seminar, lunch-and-learn, or presentation directly to prospects’ calendars with a simple scan of a QR code. This way they don’t have to input it themselves and it increases the chances of them being interested.

  1. Follow social media accounts.

Make it easy for people to connect with you on social media simply by scanning the code. You can link any social media you want. A good idea would be to create QR codes for each social media and then place them around different places for people to interact with. That way you get a wide range of interaction across multiple channels. 

  1. Add a preferred Wi-Fi network

Retail stores and hospitality, this one’s for you! You can use your QR codes to link people directly to your Wi-fi. It’s great for hotels, cafes, and other places where you want to improve customer experience (CX) and make people feel welcome.

Let Us Optimize Your QR Code Usage 

How many of these uses would benefit your marketing right now? Let’s try them!

The professionals at PMI are excited to show you all the ways that QR codes could benefit you. No matter what industry you’re in, from distribution to food services to lifestyle establishments, QR codes could be the perfect way to compliment your current marketing strategy in the pandemic. 

Reach out to us today on our website for more information. Have fun making the most out of QR codes!

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