People have been stuck at home for the majority of their 2020 and businesses are just now opening up in many areas. Masks are required and social distancing is a must to keep employees and customers alike as safe as possible.
So how does that change the relationship that marketers have with buyers? To put it simply, marketers are having to get more creative in how they connect to customers and one of the main ways they’re doing this is through QR codes.
What are QR Codes?
They are those black-and-white squares you see on direct mailers, menus, posters, and other print communications that, when viewed through the lens of a cell phone camera, take the buyer from the printed piece directly to the web.
Older phones require the user to download an app, while newer cameras have the capability built-in. Just point the camera at the QR Code and it launches the phone’s web browser and takes them right to the desired content.
In today’s world of social distancing and working from home, marketers are seeing an exploding use of QR Codes. This connects buyers to marketing and product information in a safe and touchless way. QR Codes give buyers confidence that you value their health and safety, while still giving them access to the information they want and need.
So, where are the best places to use QR Codes? Here are five places to get started.
QR Codes have tremendous value as “closers” on retail sales. They can help close the deal in ways that you’ve never thought of before.
You could link to videos of happy customers using your products showcasing why it’s worth the consumer’s time and money. You could also link to ways to use your products that shoppers might not have thought of before, making your product more appealing without having to touch it or feel it physically to understand that.
2. Provide directions
Are you encouraging people to stop by your retail location or attend an event? Add a QR Code to your direct mail piece that launches directions to the place.
Similarly, if you’re in the industry of hospitality or food, you could put QR codes at your tables or on your front door so customers can look at the menu or the shopping options before they go in so they don’t linger inside or put their hands all over menus.
3. Enter social media contests
In an almost completely digital time period, think about how often people are on their phones. They’re taking photos, videos, and everything else — and you should capitalize on that.
Ask people to upload pictures or videos as a way to create engagement when they receive your product or service. Have them use certain hashtags so that if someone scans one of your QR codes they can see a feed about how awesome your business is.
4. Download coupons
What is one of the best ways to tip the scales for shoppers on the fence about a purchase decision? Give them a coupon.
QR Codes are a great way to do that on the spot. “Scan this code for 15% off!” This way even if they’re walking by your physical business, they’ll have an incentive to look you up online.
5. Hang tags or shelf-talkers
What information might people need to make a purchase decision that they don’t see on the package? Installation instructions? Comparisons to competitive products? Provide a QR Code leading to pictures or videos with that information.
This way they have everything they need from you to enjoy your product or service fully, instead of feeling like just another person behind their online shopping cart.
PMI: QR code experts
QR Codes can be powerful tools if used in the right ways to compliment a business. To get the most out of them, use them in ways that provide real value and pull customers in even in a digital time.
Need help making the most out of QR codes? Let the professionals at PMI brainstorm ways to put QR Codes to use for you! Simply reach out to us on our website today.