Are you familiar with this scenario? You grab the mail from your mailbox and quickly rifle through the papers. It’s immediately obvious what is “junk mail” that is irrelevant to you. You throw it into the trash without a second glance. Want to keep your brand’s print marketing materials out of the circular file? Data-driven marketing can help.
Data-driven marketing plays an invaluable role in today’s crowded business marketplace. Following your gut is no longer the best way to make decisions. Data is now a necessary component of an effective marketing plan. The businesses that use this approach are getting ahead and realizing superior results.
What is Data-Driven Marketing?
Data-driven marketing uses analysis of big data to optimize brand strategy based on customer information collected through CRM software, surveys, or other means. This approach helps predict their needs and future behaviors, understand trends, and – most importantly – determine if your marketing efforts are effective.
These are some of the advantages of using data to build your marketing strategy:
1. Target your audience with precision
Data-driven marketing helps you pinpoint and reach your target audience and create tailored print materials. Blending data-driven insights with high-quality printing, striking images, and creative copy ensures you deliver a message that resonates with specific demographics, interests, and preferences.
2. Make evidence-based decisions
Data helps you discover customer preferences and learn more about your market. Once armed with this information, you are less likely to make mistakes with pricing or new products.
3. Improved customer engagement
Data-driven marketing helps you engage your customers on a deeper level. Customer data helps you understand their interests, purchasing habits, and behavior, and personalize communication, resulting in higher customer loyalty. According to a recent survey, 90 percent of consumers are more likely to shop with brands that provide personalized offers and recommendations. Another survey found that 90 percent of leading marketers said personalization improves profitability.
Companies that provide high-quality printing services can suggest text, graphic, and image changes to appeal to specific audiences or incorporate QR or barcodes. Those with variable data printing capabilities (VDP) combine print projects with data stored on your network. The result is increased customer retention and more repeat business.
4. More cost-effective materials
Print materials can be costly, so you must ensure every piece counts. Data-driven marketing helps you allocate resources effectively by printing marketing materials likely to convert to sales. This approach avoids wasting money on ineffective campaigns, minimizes your carbon footprint, and yields higher ROI.
5. Get a leg up on the competition
Your target audience is inundated with messages all day, every day. Accurate data helps you craft the right message for them. You can also use it to analyze your competitors’ marketing strategies and even learn from their mistakes! Want to succeed in a marketplace that is fast-paced and continuously changing? Employ a data-driven marketing approach.
Give Your Print Marketing an Edge with PMI
Let us leverage your customer data to create impactful print marketing materials.
PMI has over 22 years of experience serving customers in Northern California and nationwide. Our printing services include traditional offset and digital and wide-format printing.
Contact us to discuss how we can design, print, and mail your next print marketing campaign!
