Genuinely thanking customers for their purchases can be a great way to stand out from competitors. But there are right and wrong ways to do it. If you show that you’re grateful to customers for their business by hiring a printing service to make beautiful thank you notes, they may reward you with more business and brand loyalty. And if they buy two similar products from different companies but yours is the one that sends them a thank you note, you have just distinguished yourself from the competition in one easy step. And you can even trigger a chain reaction of good business if someone writes a good review of your company thanks to the thank you note you sent!
Why You Should Thank Customers for Their Purchases
You may say to yourself that you don’t possibly have time to thank every single customer for their purchase, to which we say – there are plenty of hacks that can make that an easier process for you (like engaging a great printing service like PMI!) AND rewarding loyal customers can be a better use of your time than targeting new ones. Here are some general dos and don’ts for writing thank you notes.
Do:
- Keep your orders organized so you always know who bought what and when
- Keep cards, envelopes, and stamps on hand at all times
- Pre-print relevant inserts like promos and coupons
Don’t:
- Forget to spell-check names and addresses
- Forget to address each customer by name
- Be too familiar or personal
Components of Great Thank You Cards
So you’ve got a basic idea of how to create a thank you card – now it’s time to jazz it up!
Visual Appeal
Do you have a special logo or packaging that goes along with your orders? How can your customers know that this thank you card is from your company before you even open it? Visual appeal goes a long way toward impressing customers.
Offer Incentives
When people receive discounts, promo codes, or gifts, it makes them feel special. People love feeling like VIPs to a company, whether seeing new products before anyone else, getting a special discount, or joining a rewards program. Adding a little something extra to the thank you note adds another layer to that special feeling you want your customers to have.
Get Creative
Add inspirational quotes, beautiful illustrations, fun photos, or whatever you think will make your thank you note seem extra special. Use your customer’s first name on the card, and make sure there is a printed or handwritten version of your own signature at the bottom. Seal the envelope with a sticker printed with your company logo for the cherry on top.
Personalize Each Card
When writing a thank you card:
- Use the customer‘s first name
- Mention the product the customer purchased
- Mention why you think they made a good choice
- Explain that you appreciate the business
Every so often, reprint new cards with new messages, colors, and fonts to keep them fresh for your loyal customers!
Get All of Your Printing Needs Met at PMI
Looking for a high-quality printing service that can print off beautiful and elegant thank you cards for all of your customers? PMI Printing can provide you with superior printing services in the Bay Area.
At PMI, we offer prepress and production guidance, variable data digital printing for personalized one-to-one marketing, multiple press sizes to produce your job on the press best suited for your project, and wide-format printing ideal for producing oversize banners, large format posters, and trade show graphics. Click here to learn more about our high-quality printing services.
