When it comes to marketing, it may feel like you have a whole lot of paper products going out the door. And you would be right! That’s the best way to spread awareness about your brand and make sure you’re making the impact you need to. However, sometimes it can feel pretty wasteful to do so. But luckily, there’s more to loving paper than what it does for your marketing.
Did you know that many paper companies are regularly involved in sustainability and community initiatives that make a difference in the world around us?
Here are five examples of the types of initiatives paper companies are involved in every day. This can help showcase that if you use the right companies and utilize the least amount of paper, you too can help make a difference.
1. International Paper, The Navigator Company, and Stora Enso support Forests Forward.
These forward-thinking paper companies, along with other industry giants such as IKEA and Lowe’s, are working with the World Wildlife Fund (WWF) on an initiative called Forests Forward. Its mission is to deliver “science-driven strategies to benefit nature, the climate, and people.” Forest Forward’s main goals are to stop deforestation and forest degradation and protect biodiversity while promoting sustainable livelihoods. These positive actions are already taking root in the southern United States, Mozambique, and even Russia!
2. Domtar supports biodiversity.
Domtar Paper is partnering with the American Forest Foundation (AFF) to support biodiversity conservation. AFF initiatives are designed to help protect at-risk or endangered wildlife, especially in the Southeastern United States. AFF’s biodiversity conservation program began with a pilot project in Alabama that focused on managing the longleaf pine — home to more than 800 plant and animal species. This program is especially impactful as its focus is on family-owned forests and supporting the connected communities.
3. Neenah Paper provides supplies to the homeless.
Neenah is making a difference for the homeless in Fox Valley, GA. The papermaker recently donated 80 cases of toilet paper and paper towels to area crisis facilities. This gives people the basic access to hygiene and comfortability. By supporting this company, you’re supporting your neighbors in hard times.
4. WestRock donates land for environmental protection.
WestRock has donated 64 acres of land to the Mohawk Hudson Land Conservancy (MHLC). This beautiful stretch of land situated just west of the Hudson River in the town of Bethlehem, NY, is described as “a rarity,” considering the development that has rapidly claimed many of the river valley’s natural spaces. WestRock’s generous donation will ensure that this tract of land will be protected for generations to come.
5. International Paper supports a local elementary school.
When Richland Upper Elementary School (Richland, MS) struggled to ensure that all of its students had enough school supplies, International Paper’s Jackson MS box plant stepped in to ensure that they had everything from paper to pencils. Not only did the students benefit, but so did the teachers, who otherwise would have had to buy those supplies with money from their own pockets. It’s programs like here that help students thrive both presently and in the future.
PMI: Your Paper Experts
The examples we gave above are not nearly all of the examples but are the ones that easily give you one more reason to love paper.
If you’re looking for more ways to use paper to your advantage in your creative marketing services, the professionals at PMI are here to help. We can help you utilize fewer paper products while still reaching the audience you need and making sales. Reach out to us today to see what we can do for your company.
