Blog
We want your marketing and sales efforts to be meaningful and hugely successful (aka BIG ROI), so we like to share content and insights that have proven valuable to us as well as our clients for over 20 years.
Keep Them Thinking About You
In marketing, top-of-mind awareness is the name of the game, and it should be your goal when you advertise your product or service. In advertising, top-of-mind awareness refers to being the first name that leaps to mind when a consumer thinks of a given industry or...
“Do You Really Know Me?” From: Your Customer
In the age of digital communication, you need to communicate with your customers in authentic ways, and to do that, you need to genuinely understand your customers. Beyond just their names and addresses, communicating personally means knowing who your clients are...
Silos Are for Farmers, Not Marketers
Do you think you have a silo marketing problem? The term "silo marketing" refers to disconnected or otherwise isolated systems in online marketing (imagine an isolated farm silo separated from the rest of the farm), where communication between two channels simply...
Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet!
For many businesses, direct mail letters are their “go-to.” Direct mail letters are letters personalized to each recipient with a letter inside telling them why they should use a product or service. Direct mail letters are inexpensive to produce, can include BREs and...
Paper Companies Invest in Doing Good
When it comes to marketing, it may feel like you have a whole lot of paper products going out the door. And you would be right! That’s the best way to spread awareness about your brand and make sure you’re making the impact you need to. However, sometimes it can feel...
5 Reasons to Invest in Personalized Print Over Time
No doubt — getting a quick boost in sales feels great. However, the biggest profits come from long-term customers who provide recurring revenue over time. This is particularly true when it comes to investing in personalized print. Personalized print focuses on making...
The Call to Action: It Matters
We’ve all seen call to actions that just don’t seem quite right. They either aren’t engaging, don’t make any sense, or don’t give you what you want. And at the end of the day, they lose you and, therefore, your sale. As a business owner, you need to stay ahead of...
Top Reasons Consumers Open Mail
Think about the mail you receive on a regular basis. Now think about how much of that mail markets a company near you. If you’re in a neighborhood, you might see local lawn companies reaching out and offering discounts. If you’re an apartment or condo, mail that has...
5 Tips for Using Print and Digital Communications to Build Trust
Never has trust between customers and brands been more critical. As e-commerce continues to grow, both for health and convenience, a gap is growing, too — between brands and their customers. It’s a gap that is laser-focused on how customers feel about a company — not...
Put the Power of Color to Work for You
Color allows all of us to experience the world around us. For babies, it allows them to distinguish things. For children, it shows them how bright the world can be. For adults, color elicits creativity, imagination, and various different emotions. As a business...
Marketers Identify Their #1 Priority in the Next Five Years
If you had to name the top priority for marketers today, what would it be? Some might say creating engaging content or making social media. Surprisingly though, that wouldn’t be the right answer. If you said creating a positive Customer Experience (CX), that would be...
11 Eye-Popping Stats on Direct Mail
We all know what ROI is. It’s how much return you get from the investment you make. And this investment doesn't have to be money; it can be time and resources as well. Now, think about how much you invest in marketing and community engagement. This might be posters,...
